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Sell Your Home

List Your Richmond Home
for Just 1.5%.

Most agents charge 2.5–3% to list your home. We charge 1.5% — and you still get full-service representation, professional marketing, MLS listing, and an experienced local agent in your corner.

Get a Free Home Valuation
Talk to a Listing Agent

The Numbers

What Does 1.5% Actually Save You?

Real savings at real Richmond price points. No fine print, no catch.

Home Sale Price

Your Home

Traditional Agent

3% Listing Fee

804Mortgage

1.5% Listing Fee

$300,000
$9,000
$4,500
$400,000
$12,000
$6,000
$500,000
$15,000
$7,500
$600,000
$18,000
$9,000
$750,000
$22,500
$11,250

On a $400,000 home, you keep an extra $6,000 in your pocket.

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The Process

How We Sell Your Home

From valuation to closing — a clear, four-step process with no surprises.

1

Free Home Valuation

We analyze recent Richmond comps and give you an honest estimate of your home’s market value — no obligation, no pressure.

2

Prep & List

MLS listing, Zillow, Realtor.com, and targeted marketing to local buyers. We connect you with Richmond’s best photographers, stagers, and contractors to make sure your home shows at its best.

3

Negotiate & Accept

We review every offer with you, negotiate on your behalf, and help you evaluate terms beyond just price — contingencies, timing, and more.

4

Close & Get Paid

We coordinate inspection, appraisal, and closing. You show up, sign, and leave with more money in your pocket.

Why Choose 804

Full Service. Half the Listing Fee.

You’re not getting a discount service. You’re getting a local expert who charges less.

📸

Professional Marketing Included

Every listing includes professional photography, a compelling listing description, MLS placement, and syndication to Zillow, Realtor.com, and more. No upsells.

🏘️

We Know Richmond

We live and work here. We know which neighborhoods are moving fast, what buyers are willing to pay, and how to price your home to sell — not sit.

🤝

Also Buying? Bundle & Save More

If you’re selling and buying a new home, pair this with our Bundle & Save program and get up to $6,000 back on your purchase. Two transactions, more savings.

Common Questions

Straight answers before you reach out.

What does the 1.5% listing fee include? +
Full-service representation: MLS listing, syndication to Zillow, Realtor.com and major home search portals, offer review and negotiation, contract management, and coordination through closing. Photography, staging, and pre-sale prep work are not included in our fee, but we connect you with Richmond’s best vendors and manage the process on your behalf.
Do I still have to pay the buyer’s agent commission? +
You may choose to offer a buyer-agent commission to attract buyers whose agents require compensation. This is separate from our 1.5% listing fee and is negotiable. We’ll advise you on what’s competitive in the current Richmond market.
How do you determine my home’s value? +
We pull recent comparable sales (comps) in your neighborhood, adjust for condition, updates, and lot characteristics, and give you a recommended list price range. We don’t inflate numbers to win your listing — we price homes to sell.
Can I sell and buy at the same time through 804Mortgage? +
Yes, and it’s one of our strengths. We can list your current home and simultaneously help you get pre-approved for your next purchase. If you use our in-house agents to buy, you may also qualify for our Bundle & Save credit on the purchase side.
What areas do you serve? +
We serve Richmond and the surrounding metro area, including Henrico, Chesterfield, Hanover, and the City of Richmond. Not sure if we cover your area? Give us a call at (804) 461-3343.

Ready to See What Your Home Is Worth?

Get a free, no-pressure home valuation from a local Richmond listing agent. Know your number before you decide anything.

Get a Free Home Valuation
Talk to a Listing Agent

Or call us directly: (804) 461-3343